Webinar Teaches Brands to Differentiate, Increase Sales and Drive Adoption with SMB Cloud Application Support and Managed Services

LOWELL, Mass., (May 19, 2015)PlumChoice, Inc., the leader in specialized technical services for cloud applications and the Internet of Things (IoT), will present an interactive webinar, “The Crowded Cloud: How to Stand Out Among SMBs and Reduce the Burn from Churn and Returns,” on Thursday, May 28 at 2 p.m. ET.

The online discussion will be hosted by cloud, IT, SMB segment and managed services authority, Erick Simpson. Simpson, vice president and co-founder of SPC International, will provide insights and facilitate a discussion stemming from the rise of and demand for SMB cloud applications, and focusing on how companies that provide apps and services to SMBs can create trusted advisor relationships with those customers who are challenged with the adoption, implementation and ongoing use of technology both in their office and mobile business environments.

“Recent data from CircleID shows that more than 86 percent of SMBs recognize the importance of moving to the cloud, yet 70 percent aren’t using cloud application solutions,” said Simpson. “What this tells us is that there is a sizeable gap between the expectations and needs of today’s SMB and the ability of the developer or provider to ensure their cloud applications are being adopted and used in complex and diverse environments.”

PlumChoice SMB and customer advocacy experts Todd Barber, vice president of strategic accounts, and Doug Fowler, senior product manager, will join Simpson to discuss how service providers, cloud distributors and resellers, and OEMs can ensure that SMBs are gaining value from their cloud applications and other technology – as part of implementation and onboarding, and throughout the entire lifecycle. This includes optimizing workplace productivity, meeting compliance regulations and addressing security challenges. By rethinking support and managed services strategies, technology developers, distributors and resellers can enhance the end-user experience, increase share of wallet and differentiate from the competition.

“SMBs, and the developers, resellers and providers who serve them, are faced with many challenges when it comes to the adoption and ongoing use of cloud applications and other technology,” said Barber. “It’s no secret there’s growing need and demand for cloud applications in an SMB environment, yet small businesses continue to struggle with implementation and experiencing the value that these applications offer. Fortunately, there is a solution in the form of cloud application support complemented by managed services – a continuous wrapper that surrounds the SMB environment and supports the devices, software, applications, networks and all aspects of their IT environment. We’re excited to explore these challenges and opportunities so that those servicing SMBs can ensure that their customers are getting the most out of their cloud environments.”

Webinar attendees will learn how to establish competitive differentiation by exploring:

  • The major challenges SMB customers face and the impact that product churn and returns can have on share of wallet for those who sell to and/or service SMBs
  • What opportunities exist to provide support services to SMB customers, thereby increasing sales and revenue, boosting adoption rates, enhancing customer satisfaction and creating greater lifetime value
  • How easy it is to implement support services, including managed services, that will differentiate in a competitive market

To register for the webinar, click here. For information about PlumChoice, please click here.

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 About PlumChoice:

PlumChoice provides a continuum of specialized technical services for personalized small business and consumer technology environments. For more than a decade, the company has partnered with brands both large and small, including Fortune 1000 manufacturers, retailers, telcos, cable providers, and software vendors to deliver highly differentiated customer experiences by way of technical support solutions for the Internet of Things.

Today’s dynamic, complex, heterogeneous technology environments require brands to solve for technical challenges that are complex and diverse. PlumChoice’s solutions span the entire buyer and customer lifecycle – from pre-purchase through installation, configuration, integration, adoption, problem resolution and ongoing usage. Solutions include Connected Life, Cloud Application and Premium Technical sales, support and care services. PlumChoice enables brands to reduce returns and churn, increase adoption and experience value, drive revenue, control costs and create customer loyalty.