PlumChoice Executive to Focus on How Support Helps Address Consumer Privacy Concerns

LOWELL, Mass., (May 23, 2016) PlumChoice, Inc., the leader in specialized technical services for the cloud and the Internet of Things (IoT), announced today that Channing Lai, Director, IoT Product Management will speak about how security concerns and support services can impact the customer experience at CONNECTIONS™: The Premier Connected Home Conference, May 24-26, in San Francisco.

During the session, “IoT: Protecting the Consumer Experience,” Lai and industry experts will examine the growing security and privacy concerns consumers have when it comes to their connected products and services. The interactive panel session will discuss how various support models address current challenges and help align customer experiences with expectations. The panel will take place on Tuesday, May 24 at 2:45 p.m. ET and will be moderated by Patrice Samuels, Research Analyst at Parks Associates.

“As smart devices become increasingly interconnected, brands need to emphasize security.” said Lai. “Our own data reveals that 78 percent of consumers do not currently own a smart home device, and of that number, 20 percent are hesitant to purchase because of security and privacy concerns. By providing services that ease these concerns – before, during and after purchase – brands can start to increase the adoption of their products and achieve greater customer satisfaction.”

CONNECTIONS™: The Premier Connected Home Conference, is in its 20th year and brings together 650+ industry leaders and analysts to discuss use cases and emerging business models for new technology products and services that engage consumers in the converging IoT industries—including smart home, connected entertainment, and mobile ecosystems.

“The IoT and connected home vision is a complex mix of safety, security, comfort, convenience, entertainment, personalization, and data-backed intelligence, and for two decades, CONNECTIONS™ has explored the best strategies for technologies and businesses to realize this vision for consumers,” said Stuart Sikes, President, Parks Associates. “We look forward to hearing PlumChoice’s thoughts on an important panel discussion related to device security.”

For more information about PlumChoice, visit Information about CONNECTIONS™ is available at

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About PlumChoice

PlumChoice is the leader in providing a continuum of specialized technical services for today’s highly personalized business and consumer technology environments. For more than a decade, the company has partnered with brands both large and small, including Fortune 1000 manufacturers, retailers, software vendors, and telco and cable providers to create customer engagement by way of technical services for cloud solutions and the Internet of Things.

Today’s dynamic, complex, heterogeneous technology environments require brands to solve for technical challenges that are complicated and diverse. PlumChoice’s solutions span the entire buyer and customer lifecycle – from pre-purchase through installation, configuration, integration, problem resolution and ongoing usage. Solutions include Cloud Enablement, Connected Life and Premium Technical sales, support and care services. PlumChoice enables brands to reduce no-fault-found returns, increase adoption and penetration, drive revenue, control costs and engage customers to achieve greater lifetime value.


Parks Associates’ 20th-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 24-26 at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ hosts over 650 executives from the connected entertainment, IoT, and smart home industries and is focused specifically on strategies to fully engage consumers in the connected home experience.

The event provides networking opportunities and insights from industry players on entertainment, mobile, and smart home market segments. Parks Associates research team highlights the firm’s research throughout the event, including technology adoption and trends, forecasts of new products and services, evaluation of new business strategies, and recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services. Throughout the three-day event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services.

For more information, contact, call 972-490-1113, or visit