Will discuss services that add value, drive adoption, build loyalty and generate new revenue

LOWELL, Mass.–(BUSINESS WIRE)–PlumChoice, Inc., the leading provider of premium technical services for IoT and cloud brands, announced today that Vice President of IoT Noelani McGadden will discuss how technical support services improve IoT product adoption and revenue during the CONNECTIONS™: The Premier Connected Home Conference. The event will take place in San Francisco from May 23 to 25.

During the workshop panel, “Winning Support Strategies for IoT,” McGadden and other industry experts will help brands understand why supporting IoT products and the smart home ecosystem differentiates their products, while improving adoption and overall loyalty. The discussion will take place on Tuesday, May 23 at 10:15 a.m. PT and will be moderated by Patrice Samuels, research analyst at Parks Associates. Register for “Winning Support Strategies for IoT” by clicking here.

“Our new research with the Z-Wave Alliance shows 79 percent of consumers now own a smart home device,” said McGadden. “Interestingly, 68 percent of all consumers surveyed said they expect installation and support as part of their smart home purchase. That number will grow as adoption swells, and the brands that ignore consumers’ calls for help to activate, integrate, update and troubleshoot those products will see an increase in returns. IoT and smart brands have a significant opportunity to build customer trust and loyalty, and benefit from additional sales, if they get it right.”

In its 21st year, CONNECTIONS™ will host more than 700 executives who are focused on engaging consumers and growing revenues in the converging IoT industries, including smart home, connected health, and mobile and entertainment ecosystems. McGadden will speak alongside executives from Trusource Labs and HelloTech.

“At this year’s event, we are focused on providing case studies of successful deployments of smart home products and services,” said Elizabeth Parks, SVP, Parks Associates. “The event brings together over 100 leading industry experts to explore the advantages, opportunities, and challenges for adding value through integration with solutions from different industries.”

For more information about PlumChoice, visit www.PlumChoice.com or email plumchoice@matternow.com to schedule a meeting at CONNECTIONS™. Information about CONNECTIONS™ is available at www.connectionsus.com.

About PlumChoice

PlumChoice helps IoT service providers and manufacturers, cloud solution providers and distributors, and communications service providers deploy and sell support services that drive product adoption, resulting in greater market penetration. We work on behalf of major brands to help end users install, configure, integrate, troubleshoot and use brands’ products and software. In turn, PlumChoice’s partners experience greater customer satisfaction and lifetime value, lower overhead, increased profitability, and quicker time to market. For information about PlumChoice, please visit www.plumchoice.com.


Parks Associates’ 21st-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 23-25 at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ is the premier connected home event hosting over 700 executives from the connected entertainment, IoT, and smart home industries. The event provides a day of pre-show research workshops highlighting Parks Associates’ consumer data and analysis and two days of conference sessions focused on technology adoption and trends, forecasts for new products and services, evaluation of new business strategies, and recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services.

The event provides executive networking opportunities and insights from industry leaders on entertainment, mobile, and smart home market segments. Throughout the event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services.

For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.