Proven leader in the technology sector, Shimoni brings a strategic vision and unmatched leadership qualities to PlumChoice’s growing business

LOWELL, Mass., (August 16, 2016)PlumChoice, Inc., the leading provider of premium technical services to service providers, IoT manufacturers, distributors and cloud solution providers announced today that David Shimoni has been appointed president and chief executive officer, effective immediately. David succeeds Bob Badavas who has led the company over the past four years through its expansion into IoT and cloud support and services.

Shimoni brings with him a strong background across several high-growth markets, including cloud and IoT. He has held several executive sales and management positions focused on accelerating growth and transforming businesses to maximize market presence and shareholder value. Most recently, Shimoni was president and general manager at Mformation Software Technologies, a leading provider of mobile device management (MDM) solutions for the IoT space. There, he repositioned the company for high growth in the IoT market and played an instrumental role in leading the company through its acquisition by Alcatel-Lucent in 2015. Shimoni will lead PlumChoice as the company continues to work with leading brands in providing exemplary concierge-level services to end users across multiple market segments.

Parks Associates forecasts that the consumer and SMB technical support services market will grow to nearly $15 billion by 2018. That growth signifies the need for support services before, during and after the purchase to help partners provide better user experiences throughout the customer lifecycle and nurture long-lasting relationships with end users,” said Bob Schechter, PlumChoice’s Chairman of the Board. “Shimoni joins PlumChoice during a time in which the company has been leveraging its leadership position in the premium technical support market to expand into the cloud and IoT sectors.  With his background and experience, we expect David to further expand the company’s penetration into these markets.”

“The burgeoning cloud and IoT markets are exciting to be in right now,” said Shimoni. “Each day, PlumChoice provides support and services on behalf of our partners to thousands of end users and businesses who are looking to expand their use of smart home technology or increase productivity and efficiencies with the cloud. The demand for such services is expected to increase dramatically in the years to come. I am excited to join PlumChoice during this period of growth and look forward to leading the team through the next wave of services for the future.”

Prior to Mformation Software Technologies, Shimoni served in executive leadership roles at market leaders including Comverse Network Systems, Mobixell Networks and Networks In Motion. He holds a BS degree in Electrical Engineering from NYU Polytechnic School of Engineering and an MBA degree in Marketing and International Business from Columbia Business School.

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About PlumChoice

PlumChoice helps cloud and Internet of Things (IoT) service providers, IoT manufacturers, distributors and cloud solution providers deploy and sell support services that drive product adoption, resulting in greater market penetration. We work on behalf of major brands to help end users install, configure, integrate, troubleshoot and use brands’ products and software. In turn, PlumChoice’s partners experience greater customer satisfaction and lifetime value, lower overhead, increased profitability, and shorter time to market.