PlumChoice and Zonoff to Present “The New Cardinal Rules of IoT Adoption”

LOWELL, Mass., (July 29, 2015) – PlumChoice, Inc., the leader in specialized technical services for cloud applications and the Internet of Things (IoT), will present, “The New Cardinal Rules of IoT Adoption: Four Practical Practices That Underpin Success of Connected Home Products & Solutions,” on Wednesday, August 12 at 2 p.m. ET.

The Consumer Electronics Association (CEA) projects that spending for consumer electronics, which includes connected home products and solutions, will reach $286 billion in 2015. The webinar, led by Peter Gerstberger, vice president and general manager for retail at Zonoff, Inc., will discuss the evolving connected life landscape and how “thing makers” and “thing sellers” can adapt current strategies to support consumers before, during and after purchase, ultimately bolstering adoption rates, increasing revenue and driving greater lifetime value.

“Consumers are willing to spend on connected home products and solutions, but they are inundated with a plethora of brands, device types and innovations for their personal technology environment,” said Gerstberger. “They need help throughout the customer journey, from pre-purchase support through installation, integration, ongoing usage and upgrades. If brands want their products and solutions to succeed long-term, they need to rethink their current IoT strategy to include that level of care.”

The webinar is geared toward device manufacturers, retailers, software vendors, data aggregators, and solution providers and will provide insights on how to eliminate the complexities that consumers experience when purchasing, integrating and updating connected home products and solutions within their broad, and increasingly diverse, personal technology environments.

Attendees will experience a behind-the-scenes look at how IoT brands can succeed by understanding:

  • The need to help consumers avoid the stumbling blocks at the point-of-purchase
  • The four essentials for increasing product adoption
  • How revenue is impacted with the right kind of support
  • The value of lifetime expansion
  • Current strategies that are ultimately limiting IoT success

“Data shows that in a few years, on average, each household will have more than 17 connected devices from multiple manufacturers.” said Karen McPhillips, vice president of marketing for PlumChoice and host of the webinar. “The sheer volume and compounding complexities as these products proliferate throughout the home make it extremely difficult for brands to deliver on the promise of the IoT: to provide the end-user with convenience, simplicity and control. If brands are unable to deliver on that promise, their IoT innovations will be returned and they’ll lose the opportunity to generate revenue and provide greater lifetime value for customers.”

To view the recording, click here. For information about PlumChoice, please visit

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About PlumChoice:

PlumChoice is the leader in providing a continuum of specialized technical services for today’s highly personalized consumer and small business technology environments. For more than a decade, the company has partnered with brands both large and small, including Fortune 1000 manufacturers, retailers, software vendors, and telco and cable providers to deliver highly differentiated customer experiences by way of technical support solutions for the Internet of Things and cloud applications.

Today’s dynamic, complex, heterogeneous technology environments require brands to solve for technical challenges that are complicated and diverse. PlumChoice’s solutions span the entire buyer and customer lifecycle – from pre-purchase through installation, configuration, integration, problem resolution and ongoing usage. Solutions include Connected Life, Cloud Application and Premium Technical sales, support and care services. PlumChoice enables brands to reduce no-fault-found returns, increase adoption and penetration, drive revenue, control costs and create customer loyalty.