PlumChoice and Parks Associates Present “Closing the IoT Gap with Specialized Tech Support”

Free webinar offers insights and perspectives from consumers, retailers, OEMs, and service providers on the “Internet of Services” in the age of the connected lifestyle

LOWELL, MA, (October 9, 2014) – PlumChoice, Inc., the leading specialized technical services provider in optimizing the benefits consumers and small companies derive from their personal technology experiences, will partner with Parks Associates to present, “Closing the IoT Gap with Specialized Tech Support” on Tuesday, Oct. 14 at 2 p.m. ET.

During this free webinar, support industry experts and analysts will share real-world market experiences, trends and perspectives on how “Internet of Things” (IoT) consumers, retailers, OEMs, service providers and call center operations executives can benefit from the delivery of a continuous service experience by way of specialized technical support. The 45-minute panel discussion will introduce the “Internet of Services” and focus on why the growing complexity of connected technical products and services, including devices and cloud applications, requires brands to support consumers from purchase through the entire technology lifecycle. Specialized technical services enable consumers to activate, use, enjoy, optimize and integrate products from an array of brands and manufacturers – all in the name of seamless customer experiences and greater brand loyalty. Specialized technical services can also serve as an additional form of revenue generation. Organizations that are developing new products, continuing to innovate in the burgeoning IoT space or are looking to expand existing technologies can participate in the webinar by signing up on the Parks Associates website.

“Brands that play in the IoT space are at a crossroads: How will they answer the call when their customers need help integrating and optimizing their extremely complex, highly personalized technology environments?” said Wynn Grubbs, senior vice president of business and partner development at PlumChoice.” Many will turn customers away. Others recognize there is a need, but know they aren’t equipped to handle consumer demands. The smart ones will find a way to offer specialized, multi-brand support to drive customer loyalty and enhance the value of the products and services they sell. A few will even find a way to monetize some services. This discussion will help product, corporate and brand strategists and business development executives understand the opportunities that specialized technical support presents and start to visualize their own programs.”

Participants will learn:

  • How the IoT impacts consumers’ connected lifestyles
  • Why an “Internet of Services” is vital for brand success in the IoT
  • How organization can create an “Internet of Services” to amplify consumers’ IoT experiences

Presenters include: PlumChoice representatives Channing Lai, director of product management; Estelle Prescott, vice president of partner services; Karen McPhillips, vice president of marketing; and Grubbs; plus Patrice Samuels, research analyst at Park Associates.

View Archived Webcast

About PlumChoice

Fortune 1000 manufactures, retailers, telcos, cable providers, and software companies partner with PlumChoice to deliver highly differentiated customer experiences to consumers and SMBs through white-labeled technical support solutions that span the entire technology lifecycle. PlumChoice works with end users to install, configure, connect, enhance and fix both software and hardware products, and integrates numerous products within larger technical and connected home environments. The company is purpose-built to deliver exceptional customer experiences by way of its unique sales model, user-focused service delivery processes and proprietary support automation technology that enable partners to power the increasingly complex and heterogeneous personal technology environments driven by the “Internet of Things.”

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions. The company’s expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.