Executive Leadership

Vince Tseng, CEO
Vince Tseng, CEO

Vince joins PlumChoice with over 19 years of experience as Chief Services Officer at SquareTrade, an Allstate company.  With the acquisition of PlumChoice by Allstate in November of 2018, Vince assumed the role of CEO for PlumChoice.

Vince brings a strong background in supply chain and customer experience leadership to PlumChoice. As Chief Services Officer, Vince leads SquareTrade’s product, supply chain and customer experience organizations. He is responsible for innovation and end-to-end service delivery for SquareTrade’s industry-leading protection plan service. Previously, Vince led international expansion efforts as Managing Director of SquareTrade Europe, founding and growing SquareTrade’s London office. Prior to London, Vince spearheaded the company’s consumer brand, public relations, and direct marketing initiatives as VP of Marketing.

Vince joined SquareTrade as the company’s second employee, and early in his career served in a number of key roles in product management, operations, and marketing. He holds a B.A. in Literature from Northwestern University. Vince was named one of Dealerscope Magazine’s 40 Under 40 – 40 men and women representing the industry’s best and brightest who are recognized for their achievements early in their careers.

Chris Phaneuf, Vice President, Human Resources
Chris Phaneuf, Senior Vice President Operations

Chris joined PlumChoice in January 2014, bringing more than 20 years of progressive leadership experience in technology and start-up companies to the PlumChoice team. Chris’ initial responsibilities included Human Resources and Training, and subsequently expanded into an operational role. Chris now leads our service delivery teams; which provide support for our Cloud and IoT partners, as well as IT Help Desk support for both residential and SMB customers.

Prior to joining PlumChoice, Chris held a variety of human resource leadership roles within RSA Security (acquired by EMC), TIBCO, Carbonite, and Gazelle among others. She holds a Bachelor’s degree in Political Science from the University of Massachusetts in Amherst, and a Master’s Degree in Human Resources from Boston University.

Rich MacKeen, Vice President, Solutions Engineering
Rich MacKeen, Vice President, Solutions Engineering

Rich is responsible for shaping PlumChoices’s technology vision and delivering innovative solutions to its customers. He and his team are responsible for the evolution, development, and delivery of the revolutionary, industry leading PlumChoice customer experience. As a seasoned entrepreneur, Rich has earned the reputation for building version 1.0 products from the ground-up in high scale, high security, and mission critical environments.

Prior to joining PlumChoice in 2013, Rich was a Co-Founder of Axeda where he built their IoT platform and cloud service which handled over 300 million transactions per day, and was ultimately acquired by PTC. Rich has a 30+ year career in hands-on technology, management, and executive management in positions at Axeda, PCSoft, FactorySoft, Ionics, Sapient, Telco Systems Corp, and Analog Devices, where change is constant. Rich holds a Bachelor’s Degree in Computer Science from Northeastern University in Boston.

Bing He, Vice President, Engineering Services
Bing He, Vice President, Engineering Services

Bing joined PlumChoice in 2009, with more than 24 years of engineering and professional consulting experience, Bing is responsible for providing both internal and external clients with effective IT solutions to achieve the best ROI. Bing guides both internal and external clients to a technical vision, focused on building and managing engineering resources, developing and delivering cost-effective enterprise software solutions and establishing and maintaining mutually beneficial engagements. Bing has a close partnership with AT&T, who relies upon Bing and his team to develop and support a proprietary order management system.

Bing is a Silicon Valley veteran having worked in technology leadership roles at Sun Microsystems, AOL, Netscape, Royal Bank of Canada, and IBM. Bing’s career has been spent knee-deep in pre-sales, architecture, design, implementation, deployment, and maintenance of enterprise IT solutions. Bing holds both an MS and BS in Computer Science from the University of Toronto.