PlumChoice to Demonstrate its Enhanced SAFElink™ Anti-Theft Service with Intel® Anti-Theft Technology at Upcoming Developers Forum

Vital User Data Safeguarded by PlumChoice SAFElink™ Anti-Theft Service and Intel® Anti-Theft Technology

BILLERICA, MA – (September 07, 2011) – PlumChoice, a pioneer in the delivery of remote technical services in the next-generation Service 2.0 model, today announced it will demonstrate its enhanced SAFElink™ Anti-Theft service with Intel® Anti-Theft Technology (Intel® AT) at the upcoming Intel Developer Forum. The event takes place at the Moscone Center in San Francisco from September 13 to September 15. The demonstration will take place at booth #389.

As one of SAFElink's security services, the SAFElink Anti-Theft Service protects the valuable data stored on a subscriber's laptop or notebook against theft or loss. The SAFElink Anti-Theft application locks down a device when theft trigger events such as multiple login failures, anti-theft server check in failure, and poison pill delivery from the server occur. Adding support for Intel AT enables the PlumChoice SAFElink Anti-Theft Service to also lock down a device if the hardware is tampered with. Transparent to the subscriber at installation this capability strengthens the security of the subscriber's data.

The PlumChoice SAFElink Anti-Theft service with Intel Anti-Theft Technology is built on the PlumChoice patented SAFElink platform and can be combined with other PlumChoice services. PlumChoice also provides premium service through its qualified IT certified technicians to support the new security service. With its entire service portfolio, PlumChoice enables large channel partners such as ISPs, wireless carriers, device manufacturers, retailers, independent software manufacturers and extended warranty providers to launch, manage and grow their premium service businesses. PlumChoice enables its partners to achieve previously unattainable levels of customer satisfaction with a centralized, remote technical support solution for homes, home offices and small businesses. SAFElink, designed for the integration and transaction management of subscriptions and point products, manages key facets of delivery such as entitlement, billing, fulfillment and quality.

"The market clearly needs enhanced data security for mobile devices and we are very pleased to bring this innovative consumer and SMB solution to market with Intel," said Ted Werth, Chief Executive Officer for PlumChoice.

"Telcos are fast becoming a major touch point into SMBs and they are beginning to offer differentiated services along with broadband," said George Thangadurai, General Manager of Intel's PC Client Services Division. "The PlumChoice SAFElink™ Anti-Theft Service with Intel® Anti-Theft Technology enhances laptop security for subscribers as well as to Telcos and ISPs that can leverage this capability for additional value added services."

"With the Intel® Anti-Theft Technology our SAFElink Anti-Theft Service offering strengthens the protection we offer consumers and creates new, enhanced revenue opportunities for channel partners," said Josh Goldlust, Vice President, Product Management & Marketing for PlumChoice. "Intel developers at the Forum can gain detailed insight on the market needs for anti-theft, specifically in the small and medium size business market, as well as learn how the PlumChoice/Intel combination meets these customer requirements."

Attend the "Protecting your Identity, Mobile PC, and Data" panel session on September 14 at 1:00pm in room 2005 to hear Josh Goldlust speak and visit PlumChoice at booth #389 in the Business Client Zone.

PlumChoice Contact:
Karen McPhillips, Vice President, Marketing
866.811.3321 x3204

Press Contact:
Belinda Rooney
SSPR, for PlumChoice

The press release contains forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. PlumChoice assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.