PlumChoice and Parks Associates to Present New SMB Tech Support Market Research

Industry Webcast Will Examine Opportunities in $9 billion Market

DALLAS, TX – (May 25, 2011) – The U.S. market for small- and medium-sized technical support services will grow to nearly $9 billion by 2015, according to new research from Parks Associates.

Kurt Scherf, VP, Principal Analyst, Parks Associates, and Josh Clifford, VP & General Manager, Business Services at PlumChoice, will address changes in the market and examine unique SMB technology needs and the associated revenue opportunities, support environments, and go-to-market strategies for companies interested in launching support services for SMBs during the complimentary webcast "The Market Opportunity for SMB Tech Support" on June 2, 2011, at 2:00 PM EDT/1:00 PM CDT.

Parks Associates' research finds that a significant percentage of U.S. SMBs are likely to look to managed service providers (MSPs) and other vendors, such as broadband service providers and retailers, to provide a full range of support features. SMB IT managers who are interested in using professional technical support for general computer troubleshooting are highly interested in assistance for hardware and software training, server monitoring and maintenance, peripheral troubleshooting, and network and Internet problem-solving.

"When seeking technical support, SMBs are much more likely to seek a national MSP partner that can provide a range of services beyond one-off computer repair," Scherf said. "The unique IT environment of an SMB - including servers, workstations, mobile devices, and data hosting and recovery requirements - requires technical support to be delivered in a proactive and comprehensive manner."

"We are pleased to partner with Parks Associates in this webcast to share exciting research and insight that identifies the growing trends for SMB managed services and our experience serving the needs of national partner brands looking to capitalize on this revenue opportunity," Clifford said.

PlumChoice will also share the company's expertise on the tech support market as a participating company and Silver Sponsor at Parks Associates' upcoming executive business event, CONNECTIONS™, June 28-30 in Santa Clara, CA. Wynn Grubbs, Vice President, Business Development, PlumChoice, will address the evolution of tech support services and new service offerings and marketing strategies as a panelist at the "Technical Support as a Value-added Service" session.

Go to to register for the webcast "The Market Opportunity for SMB Tech Support." Visit for information on CONNECTIONS™.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts executive conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA)®; CONNECTIONS™ Europe; and Smart Energy Summit. | | |

Parks Associates Contact:
Mindi Sue Sternblitz-Rubenstein
Marketing Director
Phone: (972) 490-1113

PlumChoice Contact:
Karen McPhillips, Vice President, Marketing
866.811.3321 x3204

Press Contact:
Belinda Rooney
SSPR, for PlumChoice

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