PlumChoice Growth Prompts Management Team Expansion, Enhancing Partner Services for Remote Technical Services Business

BILLLERICA, MA (September 16, 2009) - PlumChoice today announced a series of new executive appointments designed to support recent and ongoing rapid growth of the company's premium technical services business. The expanded team - including the company's first chief operating officer as well as a new chief financial officer, chief information officer and vice president of sales and marketing - strengthens PlumChoice's ability to service corporate partners through whom it delivers 24x7 online repair and assistance for digital devices.

Effective immediately, new PlumChoice management team appointments include:

  • Fred King, promoted to the new position of Chief Operating Officer. King's COO responsibilities include overseeing operations, information technology, product management/development, partner implementations, services marketing strategy, and partner sales and marketing. He joined the company in 2007 as VP of Sales and Marketing and has been a chief architect of its channel partner sales strategy.
  • Kevin Rhodes, new Chief Financial Officer. Rhodes most recently spent eight years as CFO of Edgewater Technology, a Nasdaq-traded technology management consulting firm focusing primarily on business intelligence and data services. He succeeds Dan Baker, who remains with PlumChoice as Vice President of Finance.
  • Charles Welti, new Chief Information Officer. Welti's experience includes serving as VP of Enterprise Architecture at State Street Bank, a NYSE-traded provider of financial services to institutional investors, as well as holding a variety of information technology positions with Investors Bank and Trust, Veridiem and IBM Global Services.
  • Wynn Grubbs, new VP of Sales and Marketing, replacing King. Grubbs has held sales and marketing leadership positions for companies in the software, SaaS and outsourced services sectors. Credits include CommercialWare, Valora Technologies and nine years at Nasdaq-traded Lightbridge, a provider of outsourced services to the wireless industry.

More information about each new executive is posted at

"Our success in building our partner base and transaction volumes over the past few years created a need to enhance our management framework, both by adding a new COO position and by bringing on new executive team members with knowledge and experience in working with rapid-growth companies," said PlumChoice CEO Ted Werth. "These new leadership roles will ensure our ability to maintain high service levels for our channel partners, effectively scale the business, and take full advantage of new business opportunities moving forward."

PlumChoice packages its subscription-based and single-use remote tech services for distribution through corporate partners using each partner's brand. Channel partners include leading telco/cable/ISPs, retailer/etailers and OEMs who trust PlumChoice to provide premium services to their customers. PlumChoice's skilled U.S.-based technicians provide online support for all technology - including PCs, Macs, smartphone devices, netbooks, MP3 players, network devices, printers and digital cameras - and the associated integration challenges faced by end users.

PlumChoice Contact:
Karen McPhillips, Vice President, Marketing
866.811.3321 x3204

Press Contact:
Belinda Rooney
SSPR, for PlumChoice

The press release contains forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. PlumChoice assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.