PlumChoice Adds to Its Accolades with PC Magazine's "Editor's Choice Award"

Firedog/PlumChoice Online PC Services Receives another Top Industry Honor Recognizing Its Quality of Service and Technicians' Breadth of Expertise

BILLERICA, Mass., December 5, 2007 - On the heels of receiving the Editor's Choice award from Laptop Magazine in October, PlumChoice (, the nation's leader in online PC services, announced today it also has received the Editor's Choice Award from PC Magazine as the provider of remote services for firedog from Circuit City. PC Magazine is one of the most influential technology publications in the world with more than 6.6 million readers. The full review is available at,2704,2223818,00.asp.

According to the PC Magazine review, "Firedog's online support services are provided by PlumChoice, a company with six years' experience in remote repairs of PCs, which showed to its advantage...By addressing everything on my test list and doing so efficiently and expertly, firedog earns the PC Magazine Editors' Choice for online support services."

PlumChoice delivers the ultimate in technology services, offering set up, training and ongoing maintenance and repair right over the Internet on products ranging from PCs, networks and printers to MP3 players, PDAs, digital cameras and more. PlumChoice's broad range of popular service options are priced from $24.95 and include PC Diagnostics, Spyware and Virus Removal, Wireless Network Setup, Software Installation and support on more than 370 software products. Its flexible options allow customers to schedule support around their busy timetable - a unique feature that, combined with the expertise of its top-ranked technicians, helped PlumChoice win both the Laptop Magazine and PC Magazine awards.

"We're thrilled to receive this kind of validation from two top industry publications - both with superb reputations for delivering trusted and valuable information that helps consumers make informed technology buying decisions," said Ted Werth, CEO of PlumChoice. "PlumChoice and its partners are 100 percent committed to improving the customer experience end-to-end. We don't just fix problems, we make technology work the way consumers need it to work - problem-free."

PlumChoice Contact:
Karen McPhillips, Vice President, Marketing
866.811.3321 x3204

Press Contact:
Belinda Rooney
SSPR, for PlumChoice

The press release contains forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. PlumChoice assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.