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Free towing for your computer?Next up is PlumChoice, a five-year-old services and support company that uses the Web to connect directly to your computer and other electronics (e.g., MP3 players and personal digital assistants) to perform repairs, wherever and whenever you need them. Circuit City (NYSE: CC) is a partner. Color me intrigued by this idea, if only because tech support horror stories like this one from fellow Fool Jack Uldrich are all too common. And it follows an idea we consumers are already used to. You don’t call a plumber to get advice on how to fix your pipes on your own. What’s Rule Breaking here is how accessible the service is. Unlike Geek Squad, which is now a unit of Best Buy (NYSE: BBY), PlumChoice needn’t show up in a black, orange, and white VW beetle. Convenience matters and sleeping through a repair sounds just dandy to me. If there’s a potential problem here, it’s with security. Can you really trust that your data won’t be hacked by the same guy who’s supposed to be fixing your PC at 2 in the morning? PlumChoice seems to think so, but your only assurance is that the company would be forever doomed were a breach to occur. Venture investors, who committed $4.8 million in a second round of financing last week, seem to believe that’s enough. I agree. Now if PlumChoice would just hire some Mac experts, I might be able to outsource tech support. |
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