Ted Werth, Founder and CEO
"The Visionary"

Ted founded PlumChoice, the first remote services offering for the consumer market, in 2001 after spending years trying to help his dad long-distance with everyday computer issues. With the fast-growing adoption of broadband Internet, Ted realized that the online, desktop sharing methods used in the enterprise were exactly the kind of quick, convenient and effective services the home and small office markets needed.

Born and raised outside the nation's capital in Chevy Chase, Md., Ted showed an early penchant for engineering and technology. Ted went on to study at Lehigh University, earning his B.S.E.E. in 1982, and an MBA from Northeastern University.

Ted Werth has settled on his life's passion -- helping people of all ages and skill level use technology safely, securely and effectively so that it may be a source of help and enjoyment in their lives, not a hindrance. Ted is forever challenging the status quo in technology services, raising the bar before others have recognized the need and refusing to compromise. Frequently quoted in the media, Ted remains the foremost expert in the exploding technology services market.

Dan Baker, Chief Financial Officer
"The Financier"

Dan joined PlumChoice in early January 2007, and brings more than 20 years of financial experience in both public and private companies to his position. Before PlumChoice, he was the CFO of Intermute Software, Inc., an internet security software company, where he led the company through a successful sale to Trend Micro, Inc., providing significant return on investment to shareholders. He also served as CFO of Data Becker, an early stage consumer software company, where he was responsible for all financial, operational and administrative functions.

Dan began his career at PricewaterhouseCoopers and is a certified public accountant in the state of Massachusetts. He has a BA from Saint Michael's College and an MS/MBA from Northeastern University.

Fred King, Vice President of Sales and Marketing
"The Deal Guy"

Fred came to PlumChoice by way of its funding partner Edison Ventures, a New Jersey-based venture capital firm that had witnessed Fred's skill and acumen first hand in a previous position. Fred joined PlumChoice in late 2007 to lead its sales and marketing teams with an initial emphasis on channel partner sales. Previously, Fred has held positions at Chrysler in the engineering and scientific computing division, and also ran a small business during his college days around computer support, while building nearly 500 computers for the university lab. From Chrysler, Fred joined Netscape just post-IPO to help sell consulting services to large enterprise clients and moved through the ranks to eventually lead their entire Americas region.

After a total of four years with Netscape / iPlanet, Fred relocated to the lower Hudson Valley area of New York where he helped grow a number of small innovative companies in the professional services, software, and wireless digital imaging industries.

Rich Surace, Senior Vice President, Operations
"Chief Conductor"

Before joining PlumChoice, Rich served as vice president of call center solutions for Accent Marketing Services where he engineered, built and managed the strategic direction for the segment. Prior to Accent, he was the Vice President of Call Center Division for TAC Worldwide. Rich also served as Senior Vice President of North America Operations for Contact World, Inc. Rich brings more than 15 years of experience in leading, creating and managing technical operations for organizations from 100 to 12,000 technical associates, including several Fortune 500 Companies. His resume includes powerhouse brands such as Siemens, TAC Worldwide, Stream International Inc., Teleperformance USA and CompUSA.

Rich received his undergraduate degree from Ithaca College, and went on to earn a M.B.A. from the University of Maryland. He is certified in Project Management and is trained in ISO 9001 quality standards. He is a member of the Help Desk Institute (HDI), American Teleservices Association (ATA) and the Direct Marketing Association (DMA).

At PlumChoice, Rich's passion and commitment to technology has played an integral part in driving the company's recent growth and creating a technical team that surpasses the industry standard in quality and reputation.

Paul Neilson, Chief Information Officer
"The Solutions Builder"

Paul joined PlumChoice from Monster Worldwide in the fall of 2007 to lead its information and technology development. At Monster, he held the position of senior vice president of technology and played a key role in the growth and globalization of the company.

Born and raised in Bristol, England, traveled to America in 1969 to visit, and decided to stay. He enrolled at Boston University as a business major; and created his first program which was a hospital simulation program for emergency rooms. After graduating from BU, Paul began to work for Liberty Mutual as a process engineer. From there he was hired by Commercial Union in Boston where he built the first e-commerce transaction system in the insurance industry. He later worked for Fidelity in its advanced systems department and then held senior technology positions for a variety of companies in the financial and professional services arena, including his position at Thomson Financial managing its Y2K program and growing its infrastructure to support 24/7, continuous commentary on foreign exchanges throughout the world. He joined Monster in 1999 and stayed with the company until joining PlumChoice.

Bruce Cohen - Mr. Cohen was a founder and Senior VP, Field Operations at Chipcom for a decade, during which time the company grew from 8 to 1,100 people, achieved 28 record, profitable quarters in a row and was ultimately acquired by 3Com. Following Chipcom, he was the president, CEO & Board Member at NovaSoft and Top Layer Networks. Prior to Chipcom, he served as a senior sales, marketing and product management executive at IBM (12 years), Datapoint (3 years) and Digital Research, Inc. (3 years). He now sits on the Board of two start-up companies and does executive-level consulting as Principal in Bruce L. Cohen & Associates.

Joseph G. Hadzima, Jr. - Joe Hadzima is a Managing Director of Main Street Partners, a venture development and technology commercialization firm located at MIT Kendall Square in Cambridge, Massachusetts. Joe is a Senior Lecturer at the MIT Sloan School of Management, where he has taught entrepreneurship and law since 1984. He has been a judge of the MIT $50K Entrepreneurship Competition since its founding. He is Chairman of the Global M.I.T. Enterprise Forum, a organization which fosters entrepreneurship through its 24 chapters around the world. Joe is also on the Board of Directors of the New England Chapter of the National Association of Corporate Directors. Joe graduated from MIT in 1973 and received his Masters of Science in Management from MIT's Sloan School of Management in 1977 and his law degree cum laude from Harvard in 1977. Until 1996 he was a partner in Sullivan & Worcester LLP, a major Boston law firm, where he founded and directed the High Tech/New Ventures Group.

Steve Moore - Steve Moore currently serves as president and chief operating officer (COO) at Enterprise Mobile, Inc., where he is responsible for overseeing all day-to-day aspect s of operations, sales and marketing, business development, account management and other functions. In this capacity, Moore draws upon his 25 years of executive management experience in spearheading change within organization by combining an innovative and a common sense management approach, resulting in profitable business growth. Most recently, Moore served as a member of the senior management team at Independent Mobile (IMO), a multi-carrier mobile retailer dedicated to providing an innovative mobile retail experience. Mr. Moore also served as chairman and chief executive officer at Stream International, a provider of technical support and customer service outsourcing. While at Stream, Moore managed all aspects of Stream’s business from hiring and developing a global executive management team to establishing an innovative approach linking knowledge management practices and e-learning technology for employees, all of which enabled a scalable business model resulting in profitable growth. While chairman and CEO, Stream grew from 1,000 employees in 1997 to more than 11,000 employees in 2001. Prior to joining Stream, Moore served as president of Corporate Software Inc. and held executive management roles at software distributors International Software Products and Merisel, Inc. Mr. Moore holds a Higher National Certificate in Electrical and Electronic Engineering from Northampton Institute of Science and Technology in the United Kingdom.

Thomas A. Proulx - Tom Proulx is a pioneer in the consumer software products industry as co-founder of Intuit, Inc. and author of Quicken. Tom has been a director on the boards of numerous technology startup companies, including UpShot, Inc., recently acquired by Siebel Systems, Inc., and NextSet Software, Inc., recently acquired by IT&e Limited, a publicly listed Australian company. He is currently chairman of Netpulse, LLC (www.netpulse.com). Mr. Proulx holds a BS in Electrical Engineering/Computer Science from Stanford University.

Ameeta Soni - Ameeta is Vice President, Marketing and Business Development at VFA, a provider of facilities capital planning software and services. She has more than 20 years of marketing and business development experience, and has been instrumental in the success of many new technology ventures. She was founder of Aanza AutoID Group – an RFID services firm, Aanza – a provider of PLM software and services, and Altek Consulting – a management consulting firm. She also served as VP of Product Marketing and VP of Marketing at ChannelWave Software and held senior marketing positions at Computer Identics, The BOC Group, Genus and Varian Associates.

Ginni Spencer - Ms. Spencer is a human resources professional with 20+ years of experience working with early-stage technology companies. Her experience in developing the policies and processes required by evolving companies to recruit and retain critical talent is complemented by particular expertise in building new management teams, designing successful business strategies, and facilitating the definition of corporate culture. Previous experience includes serving as human resources director at Chipcom Corporation (now 3Com); and subsequently, as vice-president of human resources at American Superconductor; NovaSoft Systems; Wildfire Communications; and Habama. Inc. Ms. Spencer is a graduate of Pennsylvania State University.

Michael Balmuth - Michael Balmuth, General Partner, directs Edison Venture Fund's New England regional team based in the Boston area. Michael has 20 years of technology industry experience as a venture capitalist, investment banker and software executive. Before joining Edison, he was a General Partner at Summit Partners, where he led the east coast office for the Summit Accelerator Fund as a founding partner. Michael has served as a director of numerous public and private companies. He managed investments in Infor, Unica (NASDAQ: UNCA), OPNET (NASDAQ: OPNT), MCK Communications (NASDAQ: MCKC; acquired by Verso Technologies), Future Three (acquired by Infor), InstallShield (acquired by Macrovision), Microbank (acquired by SunGard Data), PowerSmart (acquired by Microchip Technology), Staples.com (acquired by Staples) and TrelliSoft (acquired by IBM). Previously, Michael worked in technology investment banking with Broadview International and in sales, marketing, corporate development and systems engineering at IBM Corporation. He earned an AB degree in Engineering Sciences from Dartmouth College and an MBA from Harvard Business School.

Mel Tucker - Mel Tucker has been the Vice President of Financial Planning and Analysis in the Merchandising, Services and Marketing areas at Circuit City Stores (Richmond, VA) for over two years. Mr. Tucker is responsible for overseeing the financial planning and analysis for the merchandising, services and marketing areas. He also manages the Pricing and Credit Program Departments within the company. Prior to coming to Circuit City, Mr. Tucker worked for Home Depot (Atlanta, GA) for eight years in several capacities ranging from a Senior Accountant, 1991 to Vice President of Finance in Merchandising and Marketing, 2001-2005. He led the strategic resource planning and developed financial operating plans for sales, gross margin, advertising expense and other SG&A expense line items. Mr. Tucker holds a Bachelor of Science in Accountancy from Auburn University. He is also a Certified Public Accountant in the State of Georgia.

Steve Willis - Steven Willis began his career as a software engineer at BTU Engineering designing microprocessor based furnace controllers for the semiconductor industry. In 1982, he joined Interlan and developed software and operating systems internals for Ethernet based controllers for early Internet applications. In 1986, he co-founded Wellfleet Communications, a pioneering Internet router company, and became the director of software development. In 1989 he started Wellfleet’s Advanced Engineering Group which developed Internet and ATM standards and technology, such as the silicon based forwarding engine, for the next generation of Wellfleet technology. In 1997 he co-founded Argon Networks, a maker of Internet core switch/routers. He led the architecture effort to build a large, hardware based IP router and ATM switch supporting OC48c interfaces. In 1999, Argon was purchased by Siemens. In early 2001 he joined Datapower as the VP of Advanced Technology and drove the development of a hardware based XML processor. Datapower develops high performance XML processing and transformation engines for web based services. Mr Willis has a BS in BDIC/Computer Science from the University of Massachusetts and sits on the Advisory Board of the UMass College of Natural Science and Mathematics. He is a member of the MIT Venture Mentoring Service and sits on an advisory board within Massachusetts General Hospital. He holds five patents in the field of computer networking.